Robin Moses is the Marketing Coordinator for Hyperion Books, owned by The Walt Disney Company. She's responsible for many aspects of the publishing house's efforts to market new titles, including marketing campaigns, managing mass market paperbacks, seeking out new marketing opportunities and acting as the main online contact - in addition to numerous other duties.

FictionAddiction.NET's Apryl Duncan caught up with Moses to discuss the marketing aspect of publishing from an insider's point of view.

How did you pursue your career track as a marketing coordinator for a major publishing house?

As a senior in college, I took a marketing class on "How to Market the Brand You." Each student chose an industry they wanted to work in after college.

I chose publishing. Reading has always been a hobby of mine. Marketing has always been my talent. My current position allows me to combine both!

Take us through a typical day in your office.

There is no "typical day" in our office. We have standing weekly meetings, but one never knows what the day will bring.

Authors are frantically Emailing that their title is wrong on Amazon and/or B&N.com, their name is misspelled, or that their book has received an unfavorable review that has been posted online. I am in daily contact with our outside online marketing firm to make these changes on online retail sites.

Depending on the season, we are working on various aspects of each title's campaign. Currently, we're creating our Spring/Summer 2003 catalog as well as preparing for our next big meeting with our sales reps, pre-pre sales conference.

At what phase of a book's publication do you create a marketing campaign?

Marketing campaigns are drafted for our focus meeting with the sales force. The Marketing Director, Publicity Director, Sales Director and Publisher combine efforts to create a rough sketch of what each campaign will entail. Contracts have to be looked at, the author's last campaign has to be noted and category/setting are taken into account when scheduling tours.

After our focus meeting, we concentrate on the catalog. At this point, marketing campaigns are more carefully drawn out. Things can change as we get closer to the book's publication.